Is anybody else completely obsessed with the new Sherwin-Williams ad campaign?

A new fully integrated marketing campaign by McKinney Agency for Sherwin Williams paint stores celebrates a world made entirely of color chips. The launch effort consists of three tv commercials, four print ads, online advertising, an iPhone app and an interactive Color Visualizer.

I watch every second of the commercials on TV and saw a few print ads over the weekend. This is phenomenal stuff!